Yazar "Emennaa, Nneka Chioma" için listeleme
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A Review On The Consumer Perception About Marketing Ethics
Emennaa, Nneka Chioma; Kaplan, Burçin (Malatya Turgut Özal Üniversitesi, 2021)This study aims to examine the impact of consumer demographic characteristics and marketing mix elements on the consumer perception of marketing ethics. In this study, the review is structured to analyze how demographic ...